We have been a trusted advisor to Kristin Frank for the past ten years as she advanced from Content Distribution and Marketing, to her current role as Executive Vice President of Viacom Music and LOGO’s Connected Content Group where she plays a vital role in the most visited online music destination with nearly 60 million unique visitors each month.
While in Content Distribution and Marketing, we coached Kristin on ways to grow her internal platform combining business acumen with content creation. Our relationship continued when Kristin co-lead the launch of the LGBT channel, Logo. We advised her team on new ways to better connect with and serve a previously undeserved audience creating an entrepreneurial environment housed within the larger corporation. We changed the way the team thought about themselves and their jobs– they were not simply creating entertainment; they were generating social change in an inclusive, profitable way. Logo has since served as an incubator for innovation at Viacom pioneering an industry shift from channel distribution to a convergent multiplatform content delivery strategy.
When Kristin was promoted to General Manager of Digital Media at MTV and VH1, once again, Katzman Consulting was by the team’s side facilitating a merger of teams, creating and implementing a shared vision and re-organizing/redefining roles to achieve profit and growth without increasing resources.
“Over the last decade and across four positions of increasing responsibility, Katzman Consulting has been my North Star. They have provided perspective, clarity and a deep appreciation of my personal strengths, offering valued council on interpersonal dynamics, best practices in restructuring teams to respond to changing market demands and providing an important sounding board while I sought to inspire larger and larger groups within and outside of Viacom. On an individual level, knowing I had a true advocate and honest mirror increased my confidence and impact. For my team, KC’s advice has been critical in achieving our strategic imperatives, adapting our people to seismic change, and evolving new ways of thinking and conducting our business to succeed in the connected content age.”