Joy came to Katzman Consulting at an inflection point in her career. A skilled photographer from Boston she had been working in NYC for several years as a photographer’s assistant. She was ready to branch out on her own but lacked a sustainable framework for her emerging company. A naturally social professional, she found her new entrepreneurial life isolating. Joy worked with us to generate a detailed business plan and budgets, job descriptions and recruitment ideas, time management, marketing schemes, workspace redesign and a method for creatively including her friends and family to energize her efforts.
We worked together to create an artist’s statement that reflects how and why Joy does the work she does and celebrates her unique capacity to effectively model professionalism and vulnerability with clients, capturing people in a way that allows them to see themselves in a positive light and for other viewers to experience the enjoyment of the moment. Joy Jacobs’ client list now includes Banana Republic, Veuve Clicquot, Belvedere Vodka, Post-It, and the Standard Hotel where her work is often featured in their social media. In under a year Katzman Consulting structured the business and released Joy’s infectious spirit, allowing her to build a successful company and make NYC her home.
“In less than a year, Katzman Consulting helped me to structure a purely creative endeavor into a working business, allowing my team and I to graphically memorialize authentic happiness while turning a profit—and being invited to spend summer weekends in the Hamptons as the go-to photographer when StyleCaster takes a house in Southampton/Water Mill to host bloggers, press, CEOs, marketing execs and more”